Conducted media and influencer audit, including research across social media channels to identify relevant contacts, prior brand interactions, and potential outreach opportunities.

Researched individual contact details for media representatives, journalists, writers, influencers, and creators.

Created and organised a master contact list, segmented by contact type and relevance.

Compiled a structured outreach database to support current and future PR activity.

Distributed the press release to the selected media database.

Managed follow-up communications and emails with media.

Monitored responses and updated the master database accordingly with outreach status, feedback, and next steps.

Tracked media interest and confirmed publication links.

Prepared reporting on overall activity, outreach progress, responses received, and published coverage.